It’s official. Makeup for men is on the rise. Women have been taking advantage of the powers of makeup for centuries. Now men have finally caught on that “grooming” isn’t just for the finer sex. Guys have gone from secretly stealing their girlfriends’ moisturizers to owning multiple beauty products in different shades. In today’s world, men need to look (and feel) the part to snag that job promotion or woo the perfect date.

Still unsure about makeup? Natural-looking makeup can shave years off your face and give you the confidence you need to reach your dreams. Using the proper makeup techniques, you can enhance your features without anyone knowing it’s there.

  1. Even Out Your Skin Tone

A bright and even skin tone makes your skin look healthy and youthful. Concealer covers blemishes and age spots for an even skin tone. It also can reduce the appearance of dark circles and puffiness under your eyes. Look for a cream concealer that matches your skin tone exactly. For dark circles, use a shade lighter than your skin. Using your fingers apply a small amount to the problem area and blend, blend, blend! If your skin looks sallow, don’t be afraid to dab on a bit of bronzer to your cheeks and forehead to give yourself a healthy glow.

  1. Groom Your Eyebrows

Unruly eyebrows can ruin an otherwise flawless look and create a negative first impression. You want neat, well-groomed eyebrows that overrun your entire face, but you don’t want that dreaded “feminine” look if you pluck just a little too much. Many men struggle grooming their eyebrows and achieving this balance. If this sounds like you, try a semi-permanent eyebrow shaping procedure. Semi-permanent makeup can give you natural-looking eyebrows that accentuate the face and make you look younger. You’ll never have to worry about tweezing, plucking or waxing.

  1. Make Your Eyes Pop

Many men want to highlight their eyes (they’re the window to the soul, after all), but they don’t want to wear tacky or feminine mascara and eyeshadow to achieve it.  Instead, apply a tiny amount of brown or black eyeliner to the bottom lash line. This will instantly add depth to your eyes give the illusion of thicker lashes. Does the thought of poking at your eye with a pencil send you running to the hills? Don’t give up hope. Try a semi-permanent lash line procedure for men. Semi-permanent makeup can give you long-lasting naturally full, thick lashes without ever coming in contact with an eyeliner pencil.

  1. Don’t Forget Your Lips

Healthy, full lips make you look healthy and young. First, exfoliate your lips using a damp washcloth. Then apply a moisturizing chapstick. If your lips still don’t look as symmetrical or as full as you’d like, try a semi-permanent lips procedure. Semi-permanent makeup can re-design the shape and color of your lips to help achieve a youthful appearance. It won’t look unnatural or too much like lipstick. Instead, it just ramps up your natural lips for a healthy, natural look.

With the proper techniques, your makeup won’t be noticeable or obvious. You’ll just look healthy, refreshed and about a decade younger. Here’s to more men trying out the makeup trend!